Source: Textbook

Write about the changes in print technology in the last 100 years, explaining why they have taken place, what their consequences have been.

Model Answer

Print technology transformed radically in the last century, driven by demands for speed, efficiency, and lower costs.

Changes and Causes: Early 20th-century mechanical letterpresses evolved to mid-century offset lithography for faster, higher-quality output. The late 20th-century digital revolution brought desktop publishing, eliminating manual steps. Digital printing and 'print-on-demand' made short-run production economically viable.

Consequences: Print materials became cheaper, more colourful, and widely available. Desktop publishing democratized content creation. However, the internet and e-books recently challenged physical print's dominance, shifting information consumption from physical objects to instant, global digital screens.