Source: Textbook

Imagine that you are a merchant (in Victorian Britain) writing back to a salesman who has been trying to persuade you to buy a new machine. Explain in your letter what you have heard and why you do not wish to invest in the new technology.

Model Answer

Dear Sir,

Thank you for your recent correspondence regarding your new patented machine. I have considered the matter and discussed it. While I appreciate the claimed efficiencies, I must decline your purchase offer at this time.

My decision rests on several factors. Firstly, these machines are often costly, with significant, unpredictable repair and maintenance expenses. Secondly, their performance isn't always reliable; breakdowns can halt production entirely. Most importantly, labor is abundant and cheap in our city. I can hire many workers for low wages, employing them seasonally to meet fluctuating demand. Hand labor offers flexibility to adjust production without the burden of idle, expensive capital investment. Furthermore, the quality and variety of goods produced by skilled hands are highly valued by my aristocratic clientele. For these reasons, continuing with my current methods seems more prudent.

Sincerely, A London Merchant